TechFlow Digital
Industrial Marketing Services for Heating, Plumbing & Water-Treatment Distributors
Outsourced marketing support from someone who understands the engineering.
I provide outsourced marketing support for small and mid-sized distributors of heating, plumbing and water-treatment equipment — from technical content and SEO to websites, landing pages and digital campaigns. More than 20 years in the industry have given me a deep understanding of technical products and how to explain and promote them clearly.
Who I work with
Heating, plumbing, water treatment and wastewater systems.
Small and mid-sized distributors, manufacturers’ representatives and contractors working with technical equipment in:
- Heating equipment
- Plumbing equipment
- Water supply and wastewater systems
If you sell engineering products and need a specialist to handle their promotion, website development and content, social media, and written and video marketing materials, this service is for you.
What I Can Help With
Technical knowledge. Practical digital marketing.
I turn manufacturers’ documentation, specifications and catalogs into clear, useful materials for sales and marketing — without the need to hire a technical writer, content specialist and digital marketer separately. I used to bring designers into some projects, but today I handle the visual work myself, making extensive use of AI tools. This website, for example, was created with ChatGPT.
01
Technical & Product Content
I work with manufacturers’ documentation, specifications, catalogs and manuals and turn them into clear product pages, articles and materials that help distributors communicate with end customers.
02
Websites & Landing Pages
I create and maintain WordPress websites and focused landing pages for technical equipment, combining technical accuracy with explanations customers can easily understand.
03
SEO & Search Ads
I write content around real search intent and manage paid search campaigns for technical B2B and B2C products. I have worked with search advertising since its early days.
04
Video & Social Media Content
I create product videos, graphics and channel content for YouTube and social media, so technical companies can explain what they sell in a more visual, accessible way.
About Me
Engineering first. Marketing that follows the product.
I’m Olga Belovol, the engineer and technical marketing specialist behind TechFlow Digital. I began my career as a water-treatment systems engineer, after earning an engineering degree and working at a major design institute in Moscow. I later became an editor at Plumbing, a professional trade journal published by ABOK, and then spent more than 20 years in technical marketing for a distributor of heating and water-treatment equipment.
Over the years, I have maintained websites, written technical articles, worked with SEO and paid search, created graphics and video, managed YouTube and social media channels, and turned manufacturers’ documentation into content customers could understand.
I now use this experience to support distributors, manufacturers’ representatives and contractors selling technical products. I also work in Revit MEP, designing internal water-supply, fire-protection and drainage systems, which keeps me directly connected to the engineering side of the industry.
Selected Work
Technical websites built around real products
Landing page / Heating
ATMOS
A dedicated landing page built to convert search traffic into leads for a technical heating product line.
Landing page / Burners
Iran Radiator
Technical product presentation built around search and paid-ad traffic.
Landing page / Industrial Burners
Eacoon Burners
Focused product page for industrial burner equipment.
Long-term digital work
Komfort-Eco
Ongoing content and digital marketing for a heating-equipment distributor: product pages, technical articles, video and social media.
Technical writing
Articles
Technical and educational content for heating-equipment customers.
Video content
YouTube
Product videos and channel content for a technical audience.
Tools & Skills
A practical toolkit, not a list of buzzwords.
Technical Writing
Product Content
WordPress
SEO
Paid Search
Video & Graphics
Revit MEP
Let's work together
Need digital help from someone who understands the engineering?
Tell me what you’re working on. I can help turn the technical material you already have into something that actually helps you sell.