Industrial marketing for technical businesses
Practical notes on industrial marketing, technical content, SEO, websites and paid search for distributors and other technical businesses.
A striking image can improve engagement and still make a paid campaign worse. In technical B2B advertising, more clicks are not always better clicks.Read more →
When two technical products look similar on paper, specifications alone may not explain the price difference. Good technical marketing gives buyers a frame they already understand.Read more →
High search volume does not mean high business value. A gas-burner example shows why industrial SEO and paid search need product knowledge, not just keyword tools.Read more →
I provide outsourced marketing support for small and mid-sized heating, plumbing and water-treatment distributors.